Small business marketing in four Playbooks
Most of what a small business posts falls into a few moments. Each Playbook asks a few questions, shows one price, and makes everything in order.
- Open my shop: a grand opening flyer, a 30 second voice ad and a WhatsApp broadcast inviting everyone
- Launch my product: 2 product photos, a launch flyer, a short video and captions
- Festive sale: a sale flyer, a Status video and a broadcast message for Detty December, Christmas, Sallah, Easter or Valentine
- My week of content: a 7 day posting plan, a picture for each day, captions and a short clip
Spend where it sells
You do not need to be on every platform. Most Nigerian small businesses sell through WhatsApp: Status, broadcast lists and chats. Start there. Post on Status most days, send a broadcast when you have a real offer, and keep your catalogue tidy with clean product photos. Add Instagram or TikTok when you have the time to keep up.
Use the free tools first. The 30 days of posts plan, captions, hashtags and broadcast messages cost nothing. Confirmed accounts get 3 free watermarked pictures a day, and new accounts get 3 free credits once. Spend credits on the things that move money: a launch flyer, a video ad for your best seller, product photos for your catalogue.
What to put in every post
The same few things decide whether a post sells. Show the price in naira; 'DM for price' loses buyers who are ready now. Say where you are with a landmark: 'opposite First Bank, Allen Avenue' beats a street number. Give one way to order. And give a reason to act today: a closing date, limited stock, free delivery this week.
Put all of this in your idea when you create. Kreyta builds the flyer, the video script or the caption around the real details, so you spend your time checking, not rewriting.
- Price in naira
- Location with a landmark
- One way to order
- A reason to act now
Keep your brand consistent
Save your business name, logo and details as a brand once, and pick it when you create. Flyers, videos and captions then carry the same details every time, so customers recognise you in their Status feed before they read a word. Add how your brand name is pronounced, and every voiceover says it right.
How it works
Save your brand
Business name, logo and details, once.
Pick a Playbook or a tool
A launch, a sale, an opening or a week of posts, or just a flyer or a video.
Answer and approve
Give the real details, see the price, approve the plan.
Post where your customers are
Status, broadcast lists, Instagram, TikTok or print.
Examples
Questions and answers
How much will marketing with Kreyta cost me?
You pay in naira for what you make. 1 credit is about N1,500 on the cheapest pack, and you see the price before anything is made. Many tools are free. Plans and packs are on the pricing page.
I am not good with design. Can I still use it?
Yes. You type what you want in plain words, or say it with the mic. Kreyta does the design.
What is a Playbook?
One goal, one price, a finished pack. You answer a few questions and Kreyta makes everything for that goal in order.
Can it speak to my customers in Pidgin or Yoruba?
Yes. Videos, voiceovers and captions work in Pidgin, Nigerian English, Yoruba, Igbo and Hausa. Have a fluent speaker check Yoruba, Igbo and Hausa.
Can I try it free?
Yes. New accounts get 3 free credits once, and the posting plan, captions and hashtags are always free.