What makes a Black Friday sale flyer work
Shoppers have seen a lot of fake 'mega sales'. The flyers that sell are specific and believable:
Small sellers can win Black Friday by being clearer and faster than the big stores: answer every message, show the real stock, and deliver on time. Your flyer sets that promise, so only print what you can keep.
- The real discount on real items: 'Was N45,000, now N32,000' beats 'Up to 70% off everything'.
- Start and end time: 'Friday 8am to Sunday midnight'. A deadline is the whole point.
- Stock honesty: 'Only 40 pieces' if it is true. Never invent scarcity.
- How to buy: WhatsApp, website link or a QR code, plus delivery fees and areas.
- Your brand logo, so the flyer still works when it is forwarded.
A simple Black Friday plan
Black Friday falls on the Friday after the fourth Thursday in November, so it moves a little each year, and many Nigerian stores stretch it into a full week. A plan that fits a small business:
- A week before: a 'coming soon' teaser flyer. Ask people to save your number so they see your Status.
- Three days before: the hero products with their sale prices.
- The day: the main sale flyer at 7am, a short video at lunch, a 'still available' update in the evening.
- Last day: a 'final hours' flyer and a broadcast to everyone who asked but did not buy.
- After: a thank you post and a teaser for Detty December.
Flyer, video and captions from one brief
Use the flyer tool for the main sale design: two options each time, in Story / Status, Square or Portrait. Pick Bold for a classic black and loud look. For the whole set, the Full campaign tool plans a video, a flyer and captions from one brief, and each paid part shows its price before it is made.
Have many products? Bulk flyers takes one sale design and your list of items, and makes one card per product with its own sale price, ready to post as a Status series.
Captions and the WhatsApp broadcast text are free, in English or Pidgin, with Yoruba, Igbo or Hausa versions on request.
How it works
Pick your sale items
Choose a few hero products and their real old and new prices.
Type the offer
Discount, dates, delivery and how to order, in one or two sentences.
Make the flyer and cards
A main sale flyer plus a card per product with Bulk flyers.
Schedule your posts
Teaser, launch, midday video and final hours, with the free captions.
Examples
Questions and answers
When is Black Friday?
It is the Friday after the fourth Thursday of November, so it lands in late November. Many stores run deals for the whole weekend or week.
Can I show old and new prices on the flyer?
Yes. Type both in your idea. Make sure the old price is one you really charged.
Can I make one flyer per product?
Yes. Bulk flyers stamps each product and price from your list onto one design.
Can I add a QR code to my online store?
Yes. The flyer editor can add a QR code from your link.
How much does it cost?
New accounts get 3 free credits once and captions are free. One credit is about N1,500 on the cheapest pack, paid in naira. See the pricing page.
Should I discount everything?
Usually not. Pick a few hero products people already ask about, give them a real discount, and use them to bring buyers to the rest of your stock.